How a foreign manufacturer can establish a sales network in Germany

Establishing new sales structures in Germany can be quite complex for foreign manufacturers. There are a number of possibilities to enter the German market. Typically, you can differentiate between two main strategies:Working with a sales partner:Collaboration with a general importerUse of existing multi-brand dealer networksCooperation with a sales partner or integration in a shop-in-shop systemDeveloping solutions for direct sales:Centralised sales through e-commerce platforms combined with a Germany-wide Weiterlesen [...]